KEYSTONE and Swiss Olympic renew their Partnership



The KEYSTONE photographers Laurent Gilliéron, left, and Peter Klaunzer, right, in Rio 2016 during a short break. -  Photo by EQ Images | Daniel Teuscher


Swiss Olympic, the umbrella organisation of Swiss sporting associations and National Olympic Committee representing Switzerland, is renewing its contract with KEYSTONE, Switzerland’s largest picture agency. For more than twelve years Swiss Olympic has been using KEYSTONE sports pictures exclusively for all its communication tools - especially of the Summer and Winter Olympic Games.   

KEYSTONE sends its photographers to all competitions where Swiss athletes compete. Currently the sports photographers Laurent Gilliéron and Peter Klaunzer are attending the Olympic Summer Games in Rio de Janeiro, where they are focusing on the Swiss Olympic Team. The international partner agencies Associated Press AP and European Pressphoto Agency EPA deliver additional pictures of all other medal winners and additional features. 

The qualified athletes were portrayed in pictures and videos before the Olympic Games - the package was completed with infographics on the respective sports. The Olympic Games can also be documented with pictures from the KEYSTONE Archives since 1896. The longstanding partnership between Swiss Olympic and KEYSTONE is of strategic importance for both parties: visual content tells stories and creates identity, it leaves traces and underlines the agency’s sports expertise.







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