DAS KANN NUR EIN INSERAT - The winners of 2014.



Concept 1/3 - Winning campaign by Luca Schneider and Yannick Schaller

24 teams submitted 61 projects: 32 ideas for single themes and 29 for campaigns

Today, the winners of this year’s advertising competition for the young and creative called DAS KANN NUR EIN INSERAT by Verband Schweizer Medien (Swiss Media association) have been chosen. 

KEYSTONE congratulates the main winner team Luca Schneider and Yannick Schaller of advertising agency Havas Worldwide Zurich. The winning campaign with quite a lot of text (which in this way is only possible in advertisements) confronts other media like the internet, TV and radio theme by theme. The winners receive a cash prize plus the order for the realization of their campaign, which will appear everywhere in Switzerland’s media landscape as of spring 2014.

Six other projects have made it to the shortlist. The jury members Andreas Prokesch, jury president, Dominic Beyeler, winner of last year’s competition, Marcel Kohler, CEO 20 Minuten AG and representative of Swiss Media association, Thomas Kurzmeyer, Creative Director Wirz Werbung, Simon Staub, Creative Director Leo Burnett and Heinz Vögeli, Vice Director Zurich Public Transport (VBZ) and client representative, rated the submitted projects in the KEYSTONE Foyer.

KEYSTONE supports young talents by providing the participants of the competition with KEYSTONE images so they can put their ideas into action.



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