New Cooperation with the Swiss Ice Hockey Federation



Making-of of the photo shoot of the Swiss women’s ice hockey national team with KEYSTONE photographer Gaëtan Bally on September 30, 2016. Photo by Gian Ehrenzeller (above), Swiss men’s ice hockey national team – campaign 2016/2017. Photo by Dominik Baur (below)


Zurich, December 5, 2016 – The Swiss Ice Hockey Federation (SIHF) welcomes KEYSTONE as its official picture agency on board. The collaboration allows the largest Swiss provider of pictures to further develop its expertise in the field of sports. The cooperation with Swiss Ice Hockey includes the exclusive production and distribution of all player’s portraits and team pictures of the Swiss ice hockey women’s and men’s national teams. Furthermore, KEYSTONE will supply Swiss Ice Hockey with all news images.

KEYSTONE can add another to its numerous cooperations in the field of sports: The picture agency is the new image partner of Swiss Ice Hockey. The yearlong collaboration begins retroactively from August 2016. The portfolio includes all player’s portraits as well as all team pictures of the national teams for all communication tools of brochures through the webpage to the posters. EQ Images, a subsidiary of KEYSTONE specialised in sports images, supports the whole production process. KEYSTONE furthermore supplies the Swiss Ice Hockey Federation with editorial images for their printed and digital publications.

The ice hockey portfolio is completed through the collaboration with the Spengler Cup. KEYSTONE will visually illustrate the international ice hockey tournament in Davos for three years. The range of tasks includes the production of all player’s and team images as well as the documentation of further events within the framework of the Spengler Cup. KEYSTONE and EQ Images will produce this assignment together as well.

With the new partner KEYSTONE can further strengthen its number one position in the field of sports visualisation in Switzerland.





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